To get started with dating, it’s so daunting to have to write a dating profile. It’s so much work and you probably don’t have time. Well, the good news is that not everyone is reading your profile anyway or they all sound the same, so yes, you should put some work into it, but not spend hours on it. Write about where you grew up, what brought you to LA, interests and other unique things. “Don’t spend so much time on your profile and have it be so lengthy that it puts the other person to sleep,” said Beverly Hills Matchmaking company co-founder Katie Chen. Put enough info in there to entice them to want to meet you but not use the same boring adjectives everyone else is using.The photos are what really matters anyway.